Challenge
Blog content often began as plain campaign copy or long-form article drafts. The web experience needed to make that content feel structured, visual, accessible, and easy to browse.
Work
Blog system
CONMED Blogs
I translated source copy into finished blog experiences with stronger visual hierarchy, reusable article boxes, and ADA- and SEO-minded structure.
Blog designArticle pagesContent modulesResponsive UISEOADA complianceSitecore CMS
Role
Design and build blog layouts, article pages, content boxes, and supporting modules from source copy, while maintaining accessibility, SEO, and responsive behavior.
Impact
The blog work gives CONMED a stronger publishing pattern for campaigns, product education, corporate storytelling, and healthcare-professional content.
Approach.
I shaped plain copy into web-ready pages by building scannable boxes, article cards, visual breaks, metadata structure, and content sections that support reading and discovery.
Translate source copy
Start from campaign documents or article drafts, then identify headings, story beats, supporting media, and places where the page needs a visual break.
Design article boxes
Use reusable box and card patterns to organize long-form content, call out important information, and keep pages easier to scan.
Publish with structure
Build article pages with clear metadata, semantic headings, responsive media, descriptive links, alt text, and CMS-friendly content blocks.
Maintain the blog system
Apply the same patterns across blog examples so campaigns and educational content feel connected instead of one-off.
Outcome signals.
The case-study proof is shown as full artifacts so before and after comparisons stay inspectable instead of being squeezed into decorative thumbnails.
Left: plain campaign source document. Right: finished Life That Awaits article with structured sections, visual breaks, and reusable content boxes.
- Source campaign copy became a finished article experience for the Life That Awaits story
- Blog boxes and cards make article content easier to scan and connect to related stories
- Article templates support stronger search, accessibility, and responsive reading
Evidence gallery.
Supporting screenshots stay in their natural proportions so page structure, component details, and before/after updates remain visible.
Breathing Danger article using expert content, video, callouts, and dark-light section breaks.
GPO article example with numbered sections, a dark content band, and a clear final call to action.
Smoke-free article example using structured content boxes and state milestone sections.
Additional article example showing campaign copy shaped into a page with visuals and callouts.