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Clarify audience, business goal, CMS constraints, accessibility needs, SEO risks, and stakeholder requirements.
Selected work
Case studies focus on the problem, my role, how the work moved through enterprise constraints, and the evidence a hiring team can use.

The strongest work is presented as a narrative: context, role, approach, impact, and a small set of proof points.
The work has to survive real constraints: review paths, CMS rules, accessibility, content quality, analytics, and launch timing.
Clarify audience, business goal, CMS constraints, accessibility needs, SEO risks, and stakeholder requirements.
Map content, navigation, page hierarchy, metadata, and reusable section patterns before visual design gets too far ahead.
Create clean, responsive UI direction that balances brand expression, usability, readability, and accessibility.
Implement semantic, mobile-first pages and CMS-friendly components using practical front-end development patterns.
Test responsive behavior, keyboard access, forms, alt text, contrast, analytics expectations, and stakeholder review paths.
Use GA4, SEO, accessibility, 404, and content-quality findings to recommend focused improvements.
Earlier work shows the design foundation behind the web practice: brand, packaging, campaign, environmental, and CMS design.

Web Development
Responsive websites and CMS projects built with HTML, CSS, JavaScript, Bootstrap, WordPress, Joomla, and custom templates.
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Marketing Campaigns
Campaign graphics, catalogs, ads, business cards, trade show materials, and launch assets for client and in-house marketing needs.
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Branding
Logo, package, and identity design for small businesses, concepts, musicians, food packaging, and service brands.
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Environmental Design
Large-format visual design including wall murals, floor plan panels, signage, and event or display graphics.
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