Challenge
Legacy product content was spread across dated, long-scroll pages that made it harder for users to compare offerings, find related information, and understand the strategic product story.
Work
Product experience
CONMED Product Pages
I modernized and consolidated product page experiences so complex product information became easier to scan, search, and maintain.
Sitecore CMSProduct UXContent strategyProduct contentSEOADA complianceBusiness-unit collaboration
Role
Design and build Sitecore product pages, partner with business units on product content, and keep accessibility, SEO, metadata, content hierarchy, and launch quality visible throughout the work.
Impact
The product pages present more information in less vertical space while improving the foundation for search visibility, ADA compliance, and ongoing Sitecore maintenance.
Approach.
I focused on modernizing the look, combining related product pages where it reduced friction, tightening above-the-fold hierarchy, and shaping pages around business-unit priorities.
Modernize the page system
Refresh product pages with a cleaner visual structure, stronger hierarchy, more scannable modules, and page patterns that fit the current CONMED brand.
Combine related content
Group related product and family content so users can compare options without jumping between multiple dated pages or scrolling through redundant sections.
Optimize with business units
Work with stakeholders to refine product positioning, prioritize strategic content, and make sure the page supports the intended business and user goals.
Improve discovery and access
Review page structure, metadata, headings, links, image text, responsive behavior, and accessibility details before launch.
Outcome signals.
The case-study proof is shown as full artifacts so before and after comparisons stay inspectable instead of being squeezed into decorative thumbnails.
Left: older CoLink product page. Right: modernized arthroplasty family page that combines related product content into a clearer structure.
- BioBrace, Infinity, General GI, and resection pages now use a cleaner product-story structure
- Arthroplasty content moved from narrow legacy pages into a modernized product-family experience
- General GI pages were consolidated into a clearer infection-prevention path
Evidence gallery.
Supporting screenshots stay in their natural proportions so page structure, component details, and before/after updates remain visible.
BioBrace product page with tighter page modules and a product-first hero.
Infinity guide page organized around modular product details and supporting media.
Resection and fluid management content grouped into a strategic system page.
Hercules Knotless XE Kit with BioBrace page organized around kit contents, supporting media, lead capture, and related resources.